For far too long the skills necessary to become a world class professional communicator have been kept a secret. We believe that one of the best things about the Internet is that it makes it possible for the “little guy” to stand on equal footing with giants. You can see the transformative power of this democratization at work everyday.
Still, far too many small businesses are forced to compromise between taking a chance on being bold and addressing core business realities. We think it doesn’t have to be that way.
We built this site to share the best marketing insight we had to offer–much of it produced in house by our principal team. We think that the next generation of communications professionals need to do more than just talk about “authentically” “adding-value,” we believe they need to know what those words mean. If you think like we do, we’d love to have you join our community.