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Posted by Sonne Taylor on

A Reluctant Reformed Cord Cutter

“Back to multi-channel TV…for work no less.”

I caught myself muttering something to that effect a few days ago as I ended up plugging myself back into the universe of multi-channel TV.

It isn’t the first time in the last decade I’ve come back, but for the most part I haven’t been a regular customer of cable since 2007.

At first, there weren’t really streaming services to speak of. Enough of the old alternative distribution channels were still around by the time DVD mailer subscription services started to peak, that I don’t remember ever being hungry for content — even then.

The great thing about the mailer services is that they for a while, they were built for same day turnaround. You could find content, receive it, enjoy it and be on to the next thing before the week was out. If, for example, you worked out the right balance Blockbuster Online’s same-day exchange coupons were a great deal.

It wasn’t long before internet streaming just became easier than jumping through all the hoops one had to to work around the system.

That’s when I subscribed.

I thought about that while I was getting myself plugged back into the world of multi-channel the other day. I wasn’t after sports or movies, locals or networks.

I actually just wanted C-SPAN.

I was reminded of a moment half-way through Disney’s 2016 Annual Meeting Of Shareholders where you could hear Bob Iger refrain from suggesting an eager shareholder download a location scrambler to take advantage of DisneyLife.

I know we get asked about piracy by start ups all the time, but I don’t know that what I’ve said has changed much in the time since. Be flattered someone wants your content, and find a way to make it easier to consume.

There’s always going to be a percentage of people out there who are cheapskates, but with some out-of-the-box thinking, you can almost always find a way to make the attention work to your favor.

I read once that the difference between a fully loaded streaming subscriber and a cable subscriber was around 60$. Niche content subscriptions could make up that gap and that makes them potentially valuable real estate for brands.

Why else would my shiny new cable box have taken to asking me if I’m still watching?

A Reluctant Reformed Cord Cutter was originally published in Multimedia Marketing.

Posted by Sonne Taylor on

What I Wondered Spending An Afternoon Building Our iMessage Sticker App

I got it into my head late last week that we ought to recycle a few of the illustrations we’ve been generating over the last year.

I wasn’t quite sure what I’d do with the stack, so I started with all the usual suspects. I fiddled with mugs, priced out pins whole nine yards.

Somewhere in the midst of an afternoon spent pricing out merch, I noticed I had a text message.

I realized I had been sending a lot more texts using iMessage stickers, and I figured I might as well spend the time fiddling together a sticker pack.

It’s a great process, and while I’ll try and resist the urge to soapbox too hard, but adelyn has a delightful set “From Sketches to the iMessage Store…” that’s a great place to start checking out the medium.

After resizing a few rough images to use as first version placeholders, I started the process of validating and uploading the app.

Steps went great. Time to upload.

Or to wait…

and wait…

and wait.

We spend a lot of time building out screens for things that aren’t happening in a way that a user might want real updates about. We bury actual settings in consoles and logs and we hope that by doing this we’ll manage complexity in such a way that only the folks who want to be bothered by it are.

But even if something like this screen feels reassuring, it hasn’t done much more than pay lip service to what are otherwise relatively high minded ideals. This loading screen isn’t any more simple than any other, it just looks like it.

That’s not a change, it’s a fresh coat of paint.

What I Wondered Spending An Afternoon Building Our iMessage Sticker App was originally published in Notes On Digital Marketing.