Cooperation isn’t a 4 letter word.
I’m currently traveling abroad to Europe for work. One of the perks and curses of the job. Luckily I’m in a lovely little country called Iceland that I’ve never been to before and am danger of falling in love with far too deeply and far too quickly for my own good.
As I had the chance to fly Icelandic air over I noticed something quite interesting. The entire magazine, television selection, perks, etc. all revolved around local products and services. Seriously, the airline was almost a flying, and very comfortable, billboard, but likely not to the highest bidder but rather another local.
At first I thought it must be a mistake, or perhaps there was low demand to a place like Iceland for points. Thinking quickly on the captive audience as well as ads for high end foreign fashion, I concluded this must not be true. No, I think the Icelandic people have remembered something that most of us have forgotten.
No product is an island. We all do better when we all do better.
Think about this for a moment. It’s in the best interest of each and every one of these companies to help one another create a great experience for me. Why?
If I have a good time, and come back, I’ll surely be spending more money.
This simple fact of putting customer experience above short term gain is a powerful one, that I believe many companies could stand to remember.